Museum of the African Diaspora (MoAD) is a contemporary art museum, celebrating Black cultures, igniting challenging conversations, and inspiring learning through the global lens of the African Diaspora. As Director of Marketing and Communications at MoAD, I created the strategy and oversaw the launch of the multichannel marketing and communications campaign for MoAD’s fall 2022 exhibition, The New Black Vanguard. The exhibition highlighted 15 contemporary fashion photographers from across the globe whose images present radically new perspectives on the medium of photography and art, race and beauty, and gender and power.
Under my leadership–content, storytelling, and visual identity were enhanced across digital and print mediums which led to dramatic growth in online audiences and engagement, increased media placements, increased visitors, and strengthening of MoAD’s brand.
Every year, United Way Bay Area engages its corporate partners in workplace giving campaigns to help benefit the organization's programs of financial stability, employment and career opportunities, and basic needs which serve low-income individuals and families throughout the Bay Area. Historically, this is the organization's largest fundraising campaign.
For four years, I managed the strategy and execution of this large-scale fundraising campaign which included a variety of digital (videos, email marketing, social media, micro sites) and print collateral (posters, brochures, guide books). I supervised the production of the campaign, collaborated across teams, contributed to concept ideation, served as copyeditor for all print and digital assets, led storytelling efforts, managed creatives and vendors, and supervised copywriters.
In 2020, United Way Bay Area (UWBA) served as one of ten “Administrative Community-Based Organizations” (ACBOs) for the State of California’s Complete Count efforts. We led a $3.7M regional census outreach initiative called Bay Area Counts 2020, which includes grantmaking, regional coordination, data stewardship, and technical assistance to hundreds of nonprofit, philanthropic, business, labor, and government partners. Together, we worked to ensure every person in Alameda, Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, and Solano Counties was counted in the 2020 Census.
I managed production of print and digital brand assets for Census Questionnaire Assistance Centers and in-person door-knockers. Print collateral included posters, signage, brochures, and swag while digital assets included a microsite and social media graphics. I supervised creatives, vendors, and created video and blog content for social media and website promotion.
Earn It! Keep It! Save It! (EKS) is a coalition of organizations that provide free tax help throughout the Bay Area led by United Way Bay Area in partnership with the IRS. These services are free, secure, and high-quality. Tax returns are prepared by trained and IRS-certified volunteers.
In 2020, I supervised a web design agency in the rebrand, redesign, and launch of the new EKS website. I also supervised creatives in developing multilingual digital and print media to grow visibility of EKS. In 2021, I am directing EKS' Digital Media Campaign, supervising creatives and working with media partners to drive awareness about EKS using billboards, transit shelters, mobile ads, traditional media, and social media.
In 2018, United Way Bay Area and Salesforce.org teamed up to launch Salesforce.org Philanthropy Cloud, a game-changing platform that inspires, connects and empowers employees and organizations to engage in causes they care about to create change at scale in their local communities and across the world.
I was instrumental in the campaign launch of the platform, contributing to the digital media plan, co-managing content development, and serving as copywriter for social media and email marketing.
